themes – taking the red pill

Taking the Red Pill

We’ve created a world full of data, but it’s mostly used by the marketing-industrial-complex to make us buy more stuff. Covid-19 exposed just how little we really understand the world despite being hyperconnected, and the opportunity for us to change that.

taking the red pill

The world’s data is mostly used to sell us stuff, and Covid-19 exposed how little we really know, but the opportunity is huge if we change that.

We’ve created a world full of data, but it’s mostly used by the marketing-industrial-complex to make us buy more stuff. Covid-19 exposed just how little we really understand the world despite being hyperconnected; how human-chosen datasets embed bias and misunderstanding which AI translates into massive inequalities by using our pasts to determine our futures; how digitisation has reduced intermediaries and created global efficiencies and profits at the expense of resilience and security, and just how huge the opportunity is if we change all that.

Crocodile boots worn

prisoners taken

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Clients would rebook

Testimonials

“Truly world class”

Kuok Group Singapore

“An incredible tour-de-force”

Parag Khanna, Global Strategist

“Rockstar”

Bibop Gresta, Founder, Hyperloop Italia

Clients

a fresh visionary for a new era

Reframe & Reclaim global horizons

For 50 years the ‘Tomorrow Factory’’s focus on technology has reduced people and businesses to passive, disenfranchised consumers of a technology-defined future. Now, at a crucial turning point in our history K D Adamson empowers all of us to reframe and reclaim the ‘McFuture’, call time on exponential, and prepare for the great pivot beyond.

Let's #reframe & #reclaim the future together

For more information about how we can #reframe and #reclaim the future together, get in touch.