Futurist and ecocentrist K D Adamson delivered a visionary keynote about the future of business at the Adobe Summit in London, together with a warning that a New Moral Age is disrupting global business.

Identifying ‘Nobleization’ as a key driver she pointed to new competencies necessary for sustainable transformation, from data and digital to enterprise and value chain agility, ESG, purpose-led business and the importance of customer and stakeholder experience.