MalcontentFuture for Brands, Marketing & Media
The ‘fake news’ phenomenon has concentrated consumers on the relationship between marketing, advertising and social media and the ‘Techlash’ appears to be gathering momentum. From malvertising to bots individuals are becoming increasingly aware of the link between advertising and cyber attacks and the consequences for them of the data companies assiduously collect about them seeping into the wild.
With the giants of online advertising Facebook and Google both exposed as making money from content and data which isn’t theirs and consumers impacted by online fraud could new blockchain based networks owned by users be the next logical paradigm. By enabling the development of permission based data sharing in real time are we moving into an era of ‘Vendor Relationship Management’? Will radical transparency permanently reshape the relationship between brands and consumers, separate the ‘social’ from the ‘media’, via radically different business models and herald the death of advertising as we know it?
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In addition to large-scale keynotes for audiences worldwide K D also regularly works with smaller senior groups and boards, and larger corporate groups planning and leading visioning workshops to wireframe new opportunities and create an appetite for the future. She also participates in customer councils, leadership retreats and innovation summits around future trends and digital transformation for brands & companies.